mobile background
Beginning Now

비기닝리테일의 소식을 확인하세요

Nouvtone 'Plumping Matt Lipstick', sold out in some colors on launch day


New beauty brand Nouvtone showed off its potential to sell some colors of lipstick at FromBeginning on the day of its launch, signaling a change in the beauty market. FromBeginning is a unique emotional casual brand for women in their teens and 20s.

Nouvtone first introduced three types of lipstick, eye shadow and blush on the 4th, catching consumers' attention with their unique packages and various colors.

The new product is planned and developed by Tipi, a cosmetics manufacturer, and from Beginning, a women's clothing brand, has satisfied both cost-effectiveness and cost-effectiveness with its unique sensibility in design and color.

In particular, FromBeginning's main model and famous influencer Jeon Soo-rin(@soorinj) participated in package design and color directing, and completed it as a more luxurious and trendy product, drawing high expectations even before its release. FromBeginning's main customer base, women in their teens and 20s, carefully organized colors, focusing on pursuing natural and stylish makeup.

"Plumping Matt Lipstick," a complete myth, is Nouvtone's flagship product that is matte on the outside and moist on the inside, captivating consumers with a perfect matte expression and high-color texture. Brick Red, Clare Red, Medium Orange, Cosmos Pink, Spring Pink, Rose Pink and General Beige were released in a total of seven colors.

Nouvtone's new product has added differentiation with its unique beige package that has not been seen in existing products, and has even raised the quality of its products with the manufacture of Shinsegae Intercos Korea, famous for global brand manufacturing. The industry's review is that consumers quickly recognized the products that caught both the design and product.

In addition, Nouvtone's lipstick has the advantage of having a plumping effect that can fill the wrinkles of the lips to create a more voluminous look with the precious lakessis oil obtained from the natural perfume grown in Greece.

An official from Nouvtone said, "We were confident in the product as we worked hard for a long time. However, consumers showed a hotter-than-expected response than expected, allowing us to set a record of the day's sold-out," he said. "We will do our best to ensure that we proceed with the re-stocking quickly for customers who have not purchased the color."

The new product "Plumping Matt Lipstick," which has caused a huge sell-off, can be found at FromBeginning or Tipi Cosmetics online malls.

COPYRIGHT (c) Beginning retail  ALL RIGHTS RESERVED. 

Biz License.  119-86-84860

Tel.  1599-2219 (AM 10:00 ~ PM 5:00)
Address. 9-32, Wausan-ro 26-gil, Mapo-gu, Seoul, Republic of Korea